Why It Matters
Research-backed evidence on why digital presence directly impacts business outcomes for professional services firms.
What the Data Shows
How CEOs Evaluate Search Firms
They get a referral or find you in a search
Word of mouth or Google brings a potential client your way.
They Google your firm name
Even referrals verify. Everyone Googles before they engage.
They land on your website
This is the moment of truth. First impressions form in milliseconds.
They form an impression in seconds
Professional or outdated? Big league or small time?
They decide whether you're worth a call
Your website either reinforces or undermines everything else.
What You're Leaving on the Table
Every referral that Googles you and sees an outdated website has their confidence shaken, even if they still reach out.
Every competitor RFP where your digital presence doesn't match your actual capabilities puts you at a disadvantage before the first meeting.
Every potential client who finds a competitor with a more professional presence might never contact you at all.
The conversations you never have are the ones that hurt most.
The Real Question
Consider this:
If a better website helps you win just ONE additional retained search per year...
At typical fees of:
$75,000 - $150,000+
The ROI is:
2-5x return on investment in the first year alone.
Even Warm Leads Verify
“Even referrals Google you. The strongest recommendation can be undermined by a weak digital presence. The question isn't whether your website matters. It's how many conversations you've lost without knowing it.”
Ready to See the Investment?
Learn what it costs, and what you get.